While the blue-skinned Na¡¯vi are shooting arrows out of the screen toward the audience in the 3-D movie ¡°Avatar,¡± another battle is being fought in the theater ¡ª over the goofy-looking glasses that moviegoers must wear to see the three-dimensional effects. tiffany pendantsSkip to next paragraph
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 Ethan Miller/Getty Images
Maria Costeira, chief executive of XpanD, brandishing the glasses at a 3-D screening of ¡°Battle for Terra¡± in Las Vegas. Enlarge This Image
 XpanD's 3-D glasses are among those competing for dominance. Enlarge This Image
 J. Emilio Flores for The New York Times
Other than its standard-issue movie glasses, RealD offers 3-D sunglasses, top, prescription, right, child-size glasses and adult.
Four companies are fighting for bridge of the nose with three different technologies. Each of them is more advanced than the paper glasses worn to view ¡°Bwana Devil,¡± regarded as the first of the commercial 3-D movies in the 1950s, but all work on the same general principle. Each eye sees a slightly different frame of the movie, but the brain puts them together and perceives depth.About four million glasses made by RealD, the market leader, were worn during Avatar¡¯s opening weekend in the United States. RealD¡¯smens tiffany rings
 glasses use polarized lenses and cost about 65 cents each. MasterImage 3D, another vendor, uses a similar technology. Dolby Laboratories, the company behind theater sound systems, makes glasses that filter out different frequencies of red, green and blue. They cost about $28 each. The glasses of the third company, XpanD, use battery-powered LCD shutters that open and shut so each eye sees the appropriate frame of the movie. Those cost as much as $50 each.Each company claims its glasses and projection-system technology is better. Because glasses using one technology are useless in a theater using a different digital projection system, the companies backing the three technologies are scrambling for the upper hand while the 3-D industry is still in its infancy.James Cameron, the director of ¡°Avatar,¡± is more often than not the main marketing tool. He has endorsed RealD, says the company, which has about 5,000 screens using its system. But he, his wife and his production partner were photographed at the premiere in Japan wearing XpanD glasses, which work on 2,000 screens worldwide. Dolby says its glasses work with 2,200 screens, but it has no Cameron connection. The company helpfully points out instead how a malfunction in the RealD system spoiled a press preview of ¡°Avatar.¡± The battle over what glasses patrons wear is a big deal because exhibitors are convinced that 3-D, while seeming like a gimmick now, will lure movie lovers away from their crisp high-definition widescreen TVs at home and back to the theater. But Maria Costeira, the chief executive of XpanD, believes the sky¡¯s the limit: ¡°Eventually, we¡¯ll see 3-D movies on airplanes as well.¡± The fight over the glasses may well intensify because TV makers are now pushing 3-D TVs for the home as a way to increase their sales of more expensive sets. Despite the marketing effort, when it comes down to choosing a 3-D system, many exhibitors are making a decision based on one factor: Do they want to be in the cleaning as well as the movie business? The expensive Dolby and XpanD glasses are going into a dishwasherMens Tiffany Rings
 after each use, not the trash. Both companies recommend that theater owners clean them in an industrial-grade machine. (To prevent pilfering, Dolby and XpanD glasses can also contain built-in antitheft tags that can be activated by exit-door sensors.) XpanD offers its theater partners disposable wipes that it can distribute to customers along with their tickets to assure them the glasses are germ-free.RealD, whose cheap throwaway glasses were being perceived as a liability, has addressed concerns of hygiene. Theater owners are now encouraged to ship back the used glasses to the company, which will clean, repair and repackage them for other theaters. But in all the hubbub about each product¡¯s advantages and which system Mr. Cameron really, truly loves, the most important question remains unanswered: does one system create a better looking 3-D picture than another?¡°I don¡¯t think the consumer can tell the difference,¡± said Joe Miraglia, the director of design, construction, and facilities for ArcLight Cinemas, a chain of luxury theaters based in Hollywood. The movie chain uses each system in one or more of its theaters, and finds the cost of operation to be roughly the same for all.While Mr. Miraglia uses RealD in several theaters, he chose XpanD¡¯s LCD glasses for the large curved screen in the company¡¯s flagship Cinerama Dome theater on Sunset Boulevard. This is similar to the technology that will be used by Panasonic, Sony and others as they bring 3-D HDTV to market next year. Recently, electronics makers set standards for creating 3-D Blu-ray discs and players. But in order to make the wearing of 3-D glasses as routine as ordering popcorn, the makers need some help in the design department. Many of the glasses resemble the ¡°fitover,¡± or wraparound sunglasses favored by senior citizens in the Sun Belt, a look that is not appealing to young moviegoers. RealD and XpanD hope that 3-D will soon become a fashion statement. In addition to its standard movie glasses, RealD is introducing child-size versions, as well as high-style 3-D specs that people can wear without embarrassment out in the three-dimensional world as sunglasses or prescription lenses.Ms. Costeira of XpanD thinks personalized designs that can be used with 3-D HDTVs and video games could turn into something big. ¡°Stylish, thin and light, 3-D glasses will become your new iPod,¡± she said.

Palm Beach, Florida/ Popular dealer, Palm Beach Toyota in southeastern Florida, is a proud and devoted sponsor of this year¡¯s Palm Beach Marathon, presented by Florida supermarket chain Publix. The 26.2 mile race, set to commence at 6:30 am on Sunday, December 6th, begins in beautiful West Palm Beach, winds through Lake Worth and Lantana and returns to finish back in downtown West Palm Beach. While the official race takes place on Sunday, other festivities are in session both Friday, Men's Montreal Canadiens discountDecember 4th and Saturday, December 5th.  During Men's Detroit Red Wingsthese two days, Publix is presenting a Health & Fitness Expo filled with health, sport and fitness products and services for the general public. In addition, participants are instructed to pick up their race packets by Saturday evening. Another major contributor to the event is the marathon¡¯s Men's Calgary Flamesofficial charity, Achilles International. This great program serves injured military personnel in addition to supporting children with disabilities, some of whom are set to walk/run in the marathon¡¯s Kids Race.  iphone 3g, free movies download, driver download Along with the other sponsors, Palm Beach Toyota is truly committed to helping their community and any philanthropic cause, like they are with the 2009 Palm Beach Marathon. In serving Palm Beach County for more than 30 years, Palm Beach Toyota has not only developed close knit relationships with customers and other businesses, but with the entire community.  Providing car shoppers with one of the greatest selections of new and used Toyota¡¯s, Palm Beach Toyota is the dealer to go to. They beat out competitors in customer satisfaction, customer service and overall business because of their devotion to providing shoppers with the ultimate shopping experience. Visit Palm Beach Toyota for your new 2010 Camry or used 2007 Highlander.  They won¡¯t disappoint as their mission is to provide "Simply the best" automotive retail experience!

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